TL;DR
- LCS and Academy League matches now accessible on select airline entertainment systems
- Panasonic Avionics partnership provides near-live esports content to passengers
- Airlines gain competitive edge with fastest-growing entertainment audience
- Riot expands partnerships with Red Bull, OPPO, and Mastercard sponsorships
- Esports industry validation continues with 100M+ World Championship viewers
League of Legends Championship Series enthusiasts can now experience professional gaming content across multiple platforms, with airborne viewing becoming the latest addition to their entertainment options.
Riot Games has forged a groundbreaking alliance with Panasonic Avionics, the leading provider of in-flight entertainment technology. This collaboration enables Panasonic to deliver LCS and Academy League competitions to airline passengers in a near-live broadcast format.
“In the coming months, aircraft featuring Panasonic’s advanced in-flight entertainment platforms will include LCS and Academy matches as part of their premium content selection,” confirmed Riot Games representatives.
David Bartlett, Chief Technology Officer at Panasonic Avionics, expressed strong enthusiasm for the innovative partnership. Bartlett emphasized that carriers offering this specialized entertainment feature will differentiate themselves from competitors while generating additional revenue streams through esports’ rapidly expanding popularity.
“Competitive gaming delivers substantial value to aviation companies by elevating the passenger journey with compelling programming that attracts one of entertainment’s most rapidly growing fan bases,” Bartlett stated.
The agreement between Panasonic and Riot Games represents just one component of an expanding portfolio of strategic alliances.
Multiple significant sponsorship arrangements were revealed before the commencement of the 2019 League of Legends World Championship. These collaborators encompass energy beverage manufacturer Red Bull, mobile device maker OPPO, and financial services corporation Mastercard. Furthermore, Mastercard is financing a documentary series focused on the League of Legends community called “Together Start Something Priceless.”
The collaboration between Riot Games and Panasonic Avionics marks an unprecedented development in entertainment distribution. It symbolizes the maturation of both League of Legends specifically and competitive gaming broadly as an established industry. Increasing numbers of corporate sponsors now perceive esports as a legitimate business opportunity rather than a temporary phenomenon. The 2018 League of Legends World Championship finale attracted over 100 million individual viewers throughout its transmission. This season’s championship match broadcasts on November 10.
Riot Games has not disclosed which specific airline carriers will implement this novel service but advised supporters to monitor official channels for forthcoming announcements.
Action Checklist
- Check airline entertainment options before booking flights
- Monitor Riot Games announcements for participating airlines
- Explore additional esports content through our Complete Guide
- Coordinate viewing schedules with flight itineraries
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