The LCK does full rebrand ahead of the 2021 season

The LCK launched its 2021 competitive season with a comprehensive visual overhaul that transformed its logo, broadcast graphics, and overall league identity. This strategic rebranding initiative represents the most significant aesthetic transformation in the league’s history.

League officials confirmed the complete franchise team lineup for the 2021 season back in November, setting the stage for this extensive rebranding effort. The visual refresh prominently features a redesigned logo and completely revamped broadcast presentation elements. According to official statements, the new branding framework introduces “a confident, contemporary design language that signals a bold new era” for South Korea’s premier esports competition.

A new era, a new #LCK pic.twitter.com/bJNLwUqB27

— LCK Global (@LCK_Global) January 3, 2021

The transformation extends beyond just the league’s emblem to encompass the entire broadcast production. The foundational brand concept “We Make Legends” drives the visual design approach, which prioritizes clean, atmospheric presentation elements that enhance viewer engagement.

“Our visual elements achieve their impact through deliberate simplicity,” LCK representatives explained. “We employ minimalist design principles to craft layouts that evoke feelings of wonder, pride, and self-assurance.”

This cohesive visual theme will permeate every aspect of the broadcast experience, including loading sequences, team identification typography, post-match statistical displays, and numerous other production components. The scale of this rebranding effort matches the magnitude of the LEC’s visual transformation before the 2019 season.

While the official 2021 LCK Spring Split schedule and commencement date remain pending announcement, industry insiders anticipate mid-January for the season kickoff.

What does the LCK stand for?

LCK represents League of Legends Champions Korea, serving as South Korea’s premier professional League of Legends competition. This elite league has consistently featured world-class organizations throughout competitive LoL’s developmental history and continues this tradition in 2021 following its comprehensive visual transformation.

The league has officially adopted the franchise model currently operational in other major regions including the LEC, LCS, and LPL. This structural shift mirrors the approach seen in our Complete Guide to understanding competitive gaming ecosystems and their evolution.

Which teams play in the LCK 2021?

With the LCK’s transition to a franchise system, ten established organizations have secured permanent positions within the league. These franchise slots represent organization-owned assets, effectively eliminating the previous promotion and relegation mechanism that characterized earlier seasons.

The 2021 LCK competing organizations include:

• DAMWON Gaming
• DRX
• Afreeca Freecs
• Fredit BRION
• Gen.G Esports
• Hanwha Life Esports
• KT Rolster
• Liiv SANDBOX
• NS RedForce
• T1 Entertainment & Sports

This franchise structure ensures greater organizational stability and long-term planning capabilities, similar to the team management strategies discussed in our Class Guide for optimizing competitive performance.

Who won the LCK 2020?

The 2020 LCK competitive year commenced with a championship victory from the legendary T1 organization. The squad secured the Spring Split title following an undefeated playoff campaign, defeating both DRX and Gen.G consecutively.

The Summer Split witnessed complete dominance by DAMWON Gaming, who dropped merely two matches throughout the entire regular season. DAMWON subsequently advanced to the 2020 World Championship tournament, where they captured the global title.

For teams looking to optimize their competitive approach, our Weapons Unlock guide provides valuable insights into strategic preparation and performance optimization.

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