Sales and store changes coming to League of Legends

League of Legends is completely transforming its in-game store and discount framework for the 2019 season. This comprehensive overhaul represents Riot Games’ commitment to enhancing player purchasing experiences while increasing accessibility to premium content.

Alongside significant ranked play modifications, Riot is fundamentally restructuring the League client marketplace. The development team has identified three core components for improvement: personalized “Your Shop” recommendations, event battle passes, and the Blue Essence Emporium. Several outdated discount mechanisms will be phased out entirely. According to official communications, the primary objective involves substantially boosting the volume of regularly discounted offerings available to the community.

Riot guarantees that each Monday will activate discounts on no fewer than twenty items throughout the League marketplace. The selection methodology shifts from seemingly arbitrary choices to strategic emphasis on recently released products. However, veteran collectors needn’t worry—classic champions and legacy cosmetics will maintain rotation presence during promotional periods.

Pro tip: Mark your calendars for Monday resets to capitalize on fresh discount opportunities. Avoid the common mistake of waiting until weekends, as premium items often sell out quickly following announcement.

The Blue Essence Emporium, introduced originally in 2017, receives formal scheduling with guaranteed biannual occurrences. This specialized event enables participants to exchange accumulated blue essence currency for exclusive cosmetic offerings previously unavailable through standard channels. Historical highlights include the coveted Urfwick Warwick skin among other limited-edition collectibles.

Advanced optimization: Begin stockpiling blue essence several months before scheduled Emporium events. Focus on completing champion mastery missions and level-up capsules to maximize your purchasing power when the temporary market opens.

Event passes constitute another cornerstone of the redesigned ecosystem. These premium purchases function as accelerated progression systems, granting access to exclusive mission chains that yield additional event currency during limited-time celebrations. The inaugural pass debuted during the 2018 World Championship, offering themed chroma variants, ward skins, emotes, and the prestigious K/DA Kai’Sa prestige edition.

Strategic insight: Complete all available pass missions within the first 72 hours to identify time-intensive requirements early. Estimated completion time for full reward tracks typically ranges between 15-25 hours of dedicated gameplay during the event window.

All promotional sales will now display prominently on the store homepage beneath the popular items carousel. This streamlined presentation replaces the previous practice of publishing discount calendars through external news feeds on the League website. Additionally, standard monthly thematic bundles—which grouped complementary champions, skins, and ward skins—will be discontinued entirely.

Navigation tip: Bookmark the direct store page rather than relying on third-party announcement sites. The integrated approach ensures you never miss limited-time opportunities while browsing your regular gameplay sessions.

Riot has committed to deploying these comprehensive modifications during the initial quarter of 2019. The development team will maintain vigilant monitoring of community feedback across all platforms to refine and adjust the systems based on player engagement metrics and satisfaction data.

Community engagement: Provide constructive feedback through official League forums and social media channels. Specific, detailed suggestions about pricing, rotation frequency, and desired content yield the most impactful developer responses.

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