Riot Games launches new official LCS store

Riot Games has officially opened its dedicated LCS merchandise store, strategically timed to coincide with the excitement of the 2019 LCS Spring Split. This launch represents a significant milestone in professionalizing esports merchandise offerings for North American League of Legends enthusiasts.

The store development was entrusted to We Are Nations, an established esports merchandising specialist that began its collaboration with the LCS in 2018. This partnership ensures that merchandise meets professional sports standards while catering specifically to gaming community preferences.

Fans can currently purchase LCS-branded shirts, premium hoodies, and official team jerseys through the new platform. The jersey selection offers three distinct customization levels: standard team designs without specific players, officially licensed player jerseys featuring favorite competitors, or fully personalized options where supporters can add their own names alongside their preferred team branding.

When selecting merchandise, consider sizing carefully as esports apparel often runs slightly smaller than traditional clothing. For optimal value, bundle purchases during major tournament periods when special promotions frequently occur. Avoid rushing customization decisions—take time to ensure name spellings and team selections are accurate before finalizing orders.

Initial planning for the LCS merchandise store commenced in mid-2018, with active production phases beginning during the final quarter of that year. We Are Nations CEO Patrick Mahoney expressed genuine enthusiasm about establishing this comprehensive esports merchandise collection.

“The collaborative development process proved exceptionally rewarding,” Mahoney noted. “Working through various operational scenarios and partnership structure iterations clearly demonstrated Riot’s commitment to building a sustainable, forward-looking merchandising program that delivers genuine value to the league, participating organizations, and most importantly, the dedicated fanbase.”

Common mistakes in merchandise launches include underestimating demand for popular teams and overlooking international shipping complexities. The LCS store addresses these by implementing scalable inventory systems and clear international purchasing guidelines from the outset.

The store debut has generated predominantly positive reactions within the League of Legends community, though some enthusiasts have voiced concerns regarding the limited product diversity currently available. The initial assortment consists exclusively of upper-body apparel, noticeably missing accessory categories like headwear, carrying solutions, or collectible items.

In Reddit discussions about the store launch, user Kirbington, identified as part of the development team, directly addressed community feedback about product variety.

“We absolutely recognize the need to expand beyond basic apparel offerings,” Kirbington responded. “The current selection represents our launch-capable inventory, but our team is actively exploring numerous additional product categories for introduction throughout this year.”

Riot Games has confirmed that supplementary products will rollout progressively as 2019 continues, encouraging supporters to monitor official channels for forthcoming announcements about new merchandise additions.

For optimal shopping experiences, regularly check the store during major LCS events when new products typically debut. Consider joining official community forums where merchandise previews often appear before general announcements. When the Complete Guide to gaming merchandise becomes available, you’ll want to reference established sizing guides and care instructions to maintain apparel quality.

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