Premier Tour rebrands as LoL Prime League for the 2020 season

TL;DR

  • Prime League replaces Premier Tour as DACH region’s premier League of Legends competition
  • Ten teams compete for three European Masters spots through multiple tournament phases
  • Six confirmed teams include major esports organizations with academy rosters
  • Riot Games and Freaks 4U Gaming collaborate on league organization
  • Season features Winter Cup, two splits, Grand Final with January 21 start date

The German, Austrian, and Swiss competitive League of Legends ecosystem has undergone significant restructuring with the introduction of Prime League for the 2020 competitive season. This strategic rebranding from Premier Tour represents Riot Games’ commitment to developing regional talent pathways across Europe’s DACH territories.

Prime League Pro Division Spring 2020 integrates directly into the European Masters framework, creating a dedicated competitive environment for academy squads and developing organizations. The league operates under joint management between Riot Games and Freaks 4U Gaming, an internationally recognized esports marketing and event production specialist.

Riot’s European operations division has established comprehensive infrastructure for cultivating emerging competitive talent, a developmental approach that contrasts sharply with North America’s more limited pathways. European league systems benefit from robust corporate sponsorship networks that provide financial stability and professional resources.

Prime League’s sponsorship portfolio includes prominent international brands such as NicNacs snack products, Dr. Oetker food services, Deutsche Telekom telecommunications, and Barmer health insurance. These partnerships demonstrate the commercial viability of regional development leagues.

The league functions as both a showcase platform for rising regional stars and a critical testing ground for players aspiring to reach the League of Legends European Championship (LEC). Strategic talent identification and professional development create sustainable pipelines for organizational recruitment.

Three Prime League Teams to Play in the 2020 European Masters

The inaugural Prime League season features ten invited competitive organizations, with six teams officially confirmed and four additional slots awaiting announcement. The confirmed participating organizations represent established esports brands with dedicated academy development programs:

  • Ad Hoc Gaming
  • BIG
  • Euronics Gaming
  • Schalke Evolution
  • mousesports
  • SK Gaming Prime.

All ten organizations will compete throughout the season for qualification positions in the 2020 European Masters Spring Season. Only three teams will ultimately secure European Masters berths, creating intense competition across the tournament calendar.

Prime League’s competitive structure incorporates multiple phases including two regular season splits, a Winter Cup exhibition tournament, and a season-ending Grand Final. Split champions receive direct European Masters qualification, while the third qualifying team enters through the play-in stage, creating multiple competitive pathways throughout the season.

The tournament format provides organizations with several opportunities to demonstrate competitive consistency and peak performance timing. Understanding the qualification mechanics is essential for teams developing seasonal strategies, much like mastering class selection in BF6 requires strategic planning.

Competitive action commences on January 21, 2020, marking the beginning of a new era for DACH region League of Legends competition. The league schedule creates regular competitive milestones similar to progression systems in other esports titles.

Action Checklist

  • Review confirmed team rosters and organizational backgrounds before season start
  • Analyze team performance across Winter Cup and early split matches for qualification predictions
  • Monitor sponsorship activation and brand engagement throughout the season
  • Track emerging talent performance for potential LEC recruitment patterns

No reproduction without permission:Games Guides Website » Premier Tour rebrands as LoL Prime League for the 2020 season Prime League 2020: DACH region's new esports pathway to European Masters competition