LEC partners with Pringles, gives away skins for LEC Summer final

Riot Games has forged a groundbreaking collaboration with snack food giant Pringles ahead of the League of Legends European Championship Summer Finals. This partnership represents one of the largest consumer product integrations in esports history.

The Kellogg Company’s iconic potato chip brand will distribute approximately 115 million specially marked cans across European markets. Each container features a unique promotional code that unlocks entry into the partnership’s dual raffle system. This massive scale ensures widespread accessibility for both dedicated League players and casual snack consumers throughout the continent.

European League of Legends enthusiasts can participate in daily raffles running through September 28th. Each day, two fortunate participants will receive highly coveted legacy skins – these are typically limited edition cosmetic items that are no longer available through regular in-game stores.

The prize pool includes some of the most sought-after skins in the game: Championship Zed, Championship Riven, Conqueror Varus, Conqueror Alistar, and Challenger Nidalee. These skins hold significant collector value and represent rare opportunities for players to acquire discontinued content.

For optimal participation strategy, players should note that raffle entries reset daily, meaning consistent daily participation dramatically increases winning chances compared to single entries.

Beyond the daily skin rewards, the partnership features a separate grand prize raffle offering an unparalleled LEC experience. Two grand prize winners will receive pairs of weekend VIP tickets that include exclusive match day privileges.

The premium package includes direct interaction with LEC broadcast talent, behind-the-scenes studio access, and immersive match viewing experiences. This represents one of the most comprehensive fan experience packages offered in European esports.

Entry into both contests happens simultaneously – submitting your code for the skin raffle automatically registers you for the VIP experience drawing. This streamlined approach eliminates the need for multiple registration processes.

To participate, players must visit the designated promotion website, answer several League of Legends knowledge questions, and input the unique code located at the bottom of participating Pringles cans.

Dominik Schafhaupt, Kellogg’s Marketing Manager for Northern Europe, emphasized the strategic importance of connecting with the passionate esports community. The company aims to strengthen brand recognition and build authentic relationships with LEC enthusiasts.

“The energy and dedication displayed by LEC fans inspired us to collaborate with Riot Games,” Schafhaupt stated. “This partnership allows us to meaningfully engage with their community during the pivotal Summer Finals.”

Kellogg joins an impressive roster of LEC sponsors that includes automotive leader Kia Motors, energy drink powerhouse Red Bull, home appliance manufacturer Beko, and entertainment giant Warner Music.

This expanding sponsorship portfolio demonstrates the growing mainstream acceptance and commercial viability of professional esports. Brands increasingly recognize the value of reaching gaming’s highly engaged demographic through authentic partnerships.

The LEC 2019 Summer Finals are scheduled for September 13th, serving as the culmination of the European competitive season. The winning team secures automatic qualification for the 2019 World Championship.

This year’s World Championship holds special significance as it will be hosted across multiple European cities, concluding with finals in Paris. This marks a home continent advantage for European qualifiers.

For players looking to maximize their esports knowledge beyond this promotion, our Complete Guide offers comprehensive competitive insights. Additionally, understanding character selection through our Class Guide can provide valuable strategic context for appreciating the significance of these skin rewards.

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