LCS Scouting Grounds has rebranded as Honda Scouting Grounds

The North American amateur League of Legends showcase has undergone a significant transformation, now officially known as Honda Scouting Grounds following a landmark sponsorship agreement.

Automotive giant Honda has maintained strategic involvement in competitive gaming since 2016, with their most prominent achievement being a comprehensive collaboration with Riot Games focusing on North America’s premier League of Legends competition. Just three months prior to this announcement, Honda achieved an unprecedented milestone by becoming the inaugural automotive corporation to simultaneously sponsor both a professional team and an entire esports league within the North American market, establishing themselves as the official LCS partner while also securing a sponsorship arrangement with Team Liquid.

Honda appears to be intensifying their strategic commitment to the esports ecosystem, according to official statements from Riot Games.

“We deeply value Honda’s substantial dedication to the League of Legends community and their commitment to facilitating players’ aspirations for professional esports careers,” Riot Games elaborated in their formal announcement. “In partnership with Honda, we’re preparing numerous exciting developments for LCS enthusiasts, including the introduction of a Honda MVP award, comprehensive content documenting participants’ progression throughout the competition, a completely redesigned and improved Draft system, along with additional enhancements.”

The Honda Scouting Grounds serves as a premier platform for emerging League of Legends competitors to demonstrate their abilities and capture the interest of professional North American organizations. The competition will feature the two highest-performing squads from the FACEIT Scouting Grounds Circuit championship matches, supplemented by elite performers from each positional category within the North American ranked ladder system.

Competition commences on November 11, strategically scheduled one day following the conclusion of the 2019 League of Legends World Championship. After the Honda Scouting Grounds concludes, every LCS franchise will receive the opportunity to select one participant they desire to enter contract discussions with. Organizations subsequently possess the ability to exchange and transfer selection rights among themselves, though no competitor is contractually obligated to finalize an agreement with the team that initially chose them.

Beyond Honda’s involvement, analytics platform Mobalytics will contribute significantly to the tournament operations. Mobalytics will oversee the collection and distribution of competitive data, generating comprehensive player dossiers containing all relevant performance metrics and statistical analysis.

Riot Games confirmed they are collaborating closely with Honda to refine drafting procedures and Most Valuable Player recognition for the approaching LCS competitive season.

For aspiring competitors targeting Scouting Grounds participation, strategic preparation should begin months in advance. Focus on mastering 2-3 champions within your primary role while developing proficiency in secondary positions. Understanding team composition dynamics and developing strong communication skills can significantly enhance your draft value during team selection phases.

Common preparation mistakes include over-specializing in niche picks that may not fit professional meta compositions, or neglecting to study VODs of previous Scouting Grounds matches to understand scouting priorities.

Advanced players should concentrate on developing signature strengths that differentiate them from the competition. Whether through exceptional mechanical prowess, innovative strategic approaches, or leadership capabilities, having a clearly identifiable competitive advantage increases negotiation leverage significantly.

When evaluating potential team selections, consider both immediate competitive opportunities and long-term developmental pathways. Some organizations offer superior coaching infrastructure and academy team integration, which can be more valuable than initial contract terms for career progression.

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