TL;DR
- G2’s website crashed immediately after 2021 pro kit jersey launch due to overwhelming demand
- €80 price point positions jersey among esports’ most premium merchandise offerings
- Over 100,000 visitors in five hours demonstrated massive brand engagement
- Rekkles signing creates championship expectations for 2021 LEC season
- Ten elite teams compete in highly competitive LEC Spring Split tournament
The digital infrastructure of G2 Esports buckled under unprecedented traffic when their 2021 professional kit jersey became available for purchase.
January 15th marked the official unveiling of G2’s latest competitive uniform, triggering such immediate fan enthusiasm that the organization’s website experienced complete service disruption. Supporters encountered digital queues as the platform struggled to manage the initial surge of purchase attempts.
HERE. WE. GO.
Our official G2 x adidas 2021 Pro Kit Jersey is available NOW!
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https://t.co/EkftPOvt6x
pic.twitter.com/fDC1v1BV1B— G2 Esports (@G2esports)
January 15, 2021
This exclusive apparel represents a strategic partnership between G2 Esports and global sportswear giant Adidas, marking a significant milestone in esports-brand collaborations. The design features a sophisticated black base accentuated with strategic white and red striping across the chest area. Corporate sponsor logos are prominently displayed on both shoulders, while collectors will discover an Easter egg—a concealed image of founder Carlos “Ocelote” Rodríguez within the garment tag. Unlike traditional sports jerseys, personalization with player names or gamer tags isn’t currently an available option.
With a retail price of €80 (approximately $96 USD), this merchandise occupies the premium segment of esports apparel. For context, this positions the jersey above most traditional sports replicas while competing with limited-edition collector’s items in pricing strategy.
Within the first five hours of availability, G2’s digital storefront recorded over 100,000 unique visitors. While exact sales figures remain undisclosed, these metrics powerfully illustrate G2’s position as a dominant force in the global esports ecosystem. The organization, widely recognized for its elite League of Legends and Counter-Strike: Global Offensive rosters, maintains competitive teams across nearly every major esports title.
The 2021 competitive season appears positioned for continued success for the G2 organization. Several weeks preceding the 2021 LEC Spring Split commencement, analysts already position G2 as the presumptive favorite to claim the championship. Their offseason acquisition of Martin “Rekkles” Larsson represents one of the most significant player movements in recent esports history. Integrating Rekkles into their lineup provides G2 with enhanced strategic flexibility heading into the new competitive calendar.
Professional debuts of the new jerseys are scheduled for January 22nd, when G2 confronts MAD Lions in the inaugural match of the split. This matchup offers fans their first opportunity to see the new kits in official competitive action.
G2 Esports maintains professional rosters across multiple premier esports titles including League of Legends, CS:GO, Rocket League, Fortnite, and additional competitive ecosystems. The organization participates in numerous professional leagues and tournaments globally, establishing itself as a multifaceted esports enterprise.
Ten elite European organizations comprise the competitive field for the 2021 LEC Spring split. The participating teams represent the highest level of European competitive League of Legends:
- Astralis
- Excel Esports
- FC Schalke 04
- Fnatic
- G2 Esports
- MAD Lions
- Misfits Gaming
- Rogue
- SK Gaming
- Team Vitality
Action Checklist
- Monitor G2 social media for restock announcements and limited edition releases
- Research sizing charts and material composition before purchase to ensure proper fit
- Compare current jersey pricing with previous seasons and competitor offerings
- Follow LEC broadcast on January 22 to see jersey debut in professional competition
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